Back to Work
How do you keep up with the fast moving world of social media after a career break? By Lucy Atherton Head of Social Media and PR lucy@sinclaireknightmarketing.com When I went back to work after a career break to have a…
Case Study: PwC South West Business Awards
Our Head of PR and Social Media, Lucy Atherton, writes about a recent project with Taunton's Ministry of Cake - making a video for their PwC South West Business Awards application. We were asked by Ministry of Cake to help draw…
Case study: managing the PR for a big story.
By Lucy Atherton -Head of PR at Sinclaire Knight Marketing. Ministry of Cake was bought by French manufacturers Mademoiselle Desserts in January 2017 and we were asked to handle the press coverage. This was going to be a major story…
What’s trending on social media in the food industry?
By Lucy Atherton Head of Social Media at Sinclaire Knight Marketing Instagram Impact Recent research suggested that at least 40% of social media users have at some time posted photos of their food. With this in mind, producers and…
How Do I Get Good PR for My Business?
By Lucy Atherton, PR extraordinaire. As a former BBC journalist now working in PR (Public Relations), I am a classic ‘poacher turned gamekeeper’. From my broadcasting experience, I know what sort of story newsrooms are likely to respond to. In…
How and When To Use a Hashtag
What is a hashtag? A hashtag is simply a keyword phrase, spelt out without spaces, with a hashtag (Formally known as a pound sign) (#) in front of it. For example, #PhotoOfTheDay and #ILoveChocolate are both hashtags. Hashtags can feature…
Which Social Media Network is best for your business?
Social media networks are a great resource for businesses of every size looking to promote their company online. They are free to use, and also have paid advertising options specifically for brands that want to reach even more new audiences.…
The Importance of Typography in Graphic Design
We often forget to think about the simpler things when looking at graphic design. Typography can have a really big impact on your business and how it is portrayed. Font Vs Typeface A font is a grouping of typefaces that…