With an eye for good usability, effective SEO and the value of good design, we develop websites for a wide range of clients. From sole traders to multi-million websites, Sinclaire covers it all.
As a result, we help turn visitors into customers through a combination of factors. Good design, layout, usability, function and effective SEO ensure your site gets seen in all the right places.
User centred web design
Web design isn’t all about visual style. We design websites with the end user in mind and aim to deliver site content that’s clear, simple and easy to use. Hence, we think that Usability should be a fundamental part of web design.
Responsive web design
In today’s society, websites are accessed from many different devices and browsers, from desktops and laptops to tablets and phones. Responsive web design (also called mobile-friendly web design) involves the build of a single site which reacts to the size of the screen on which it’s being viewed and adjusts it’s size and layout accordingly. Our website is a perfect example of this. Try it yourself by making your browser window narrower.
Here’s a very brief overview of the key elements of responsive web design:
- The website detects the device screen size and adapts the website to match (in both portrait or landscape mode).
- Website elements (text, photos etc) stack vertically on smaller screens.
- No more pinching and scrolling sideways in order to view content, therefore saving browsing time.
- The site creates a new ‘dropdown’ touchscreen navigation system.
- Photos, text blocks and forms resize/scale down automatically.
- Telephone numbers become tappable, buttons and text are larger and easier to read.
Google loves responsive web design
As of April 2015, Google’s ranking algorithm officially includes mobile usability factors. Therefore, having a responsive website is great for SEO.
Google favours responsive design because it makes their life easier. Prior to mobile-friendly web design, maintaining a consistent user experience meant additional website versions were necessary for the content to translate well on mobile devices and tablets. Now, no matter what device a website is displayed on, responsive design automatically adjusts a page in a user-friendly format all within the same website address (URL).
Content Management Systems (CMS)
Content Management System (CMS) websites, where you have the option to edit, update and amend your own site, are a very popular choice when considering a new website.
If you would like to run regular promotions or the services you offer require regular updates, then a CMS will more likely be worth the extra investment. The addition of new content to a website is also good for Google. Some of the options available via a CMS website include:
- Uploading photos and images
- Adding new products and services
- Publishing new events or special offers
- Adding news stories and updates about your business
CMS systems are well organised and very easy to use. You don’t require any technical knowledge to manage your new website – if you can handle Microsoft Word, running the CMS will be a doddle.
In addition to the above, we deliver professional, affordable e-commerce sites combining great design with effective SEO. The clear and simple client area allows you to manage and monitor your products, prices, customers and stock with the minimum of hassle.
Search engine optimisation (SEO)
SEO: The process of improving the visibility of a website or page in (natural) search results as much as possible. You may have a great looking website out there but it’s not much use if no-one can find it.
All of our websites adhere to a set of search engine friendly principles from the outset and are coded to maximise relevance to specific keywords. We can’t guarantee to get you to number one on Google but we will give your site all the help it needs to be as visible as possible.
SEO is best viewed as an ongoing project rather than a one-off set up. Google likes new content and site updates – it shows your website is current and up-to-date and hasn’t been gathering dust for the past few years. How much you put into it depends on your online competition and your location.