How do you keep up with the fast moving world of social media after a career break? By Lucy Atherton Head of Social Media and PR lucy@sinclaireknightmarketing.com When I went…
08Jul 17
26Jun 17
Case Study: PwC South West Business Awards
Our Head of PR and Social Media, Lucy Atherton, writes about a recent project with Taunton's Ministry of Cake - making a video for their PwC South West Business Awards application.…
24Apr 17
Case study: managing the PR for a big story.
By Lucy Atherton -Head of PR at Sinclaire Knight Marketing. Ministry of Cake was bought by French manufacturers Mademoiselle Desserts in January 2017 and we were asked to handle the…
03Apr 17
What’s trending on social media in the food industry?
By Lucy Atherton Head of Social Media at Sinclaire Knight Marketing Instagram Impact Recent research suggested that at least 40% of social media users have at some time posted…
27Sep 16
How Do I Get Good PR for My Business?
By Lucy Atherton, PR extraordinaire. As a former BBC journalist now working in PR (Public Relations), I am a classic ‘poacher turned gamekeeper’. From my broadcasting experience, I know what…
15Sep 16
How and When To Use a Hashtag
What is a hashtag? A hashtag is simply a keyword phrase, spelt out without spaces, with a hashtag (Formally known as a pound sign) (#) in front of it. For…